Let me be blunt — you are definitely not getting what you need.
Protein is the single biggest thing people miss the mark on when it comes to nutrition. Seriously. If I had to guess, most people struggle to hit 100 grams of protein a day — and honestly, a lot of you are falling way below that.
And it’s not your fault. The NIH recommends 0.8 grams of protein per kilogram of body weight per day. But who the hell thinks in kilograms? This is America — we use pounds. Plus, 0.8 grams per kilogram is insanely low. If you’re following that recommendation, you’re already setting yourself up to fail.
Here’s what you actually need: 0.8 – 1.2 grams of protein per pound of body weight (or per pound of goal body weight). Yes, per pound — not kilogram. This is the sweet spot for feeding your muscles and maintaining lean muscle mass as you age. And lean muscle mass isn’t just about looking good — it’s about strength. Strength means independence. Strength means not becoming weak, brittle, and falling apart as you get older. Simple as that. Eat protein, build strength, and increase your quality of life.
Now, let’s talk about what happens when you start upping your protein intake. You’re going to feel full — maybe even uncomfortably full at first. That’s because protein is the most satiating macronutrient. It fills you up, keeps you satisfied, and stops you from constantly reaching for snacks. That’s why we always prioritize it.
So how do you get there without feeling like you’re going to explode? Start small. If you’re currently at 60 grams a day, don’t try to jump to 150 grams overnight. Add 20–30 grams per day for a week or two and let your body adjust. Your appetite will adapt, and you’ll start finding it easier to hit higher numbers once you build the habit.
And yes — you’ll probably hear some garbage advice along the way. There’s no shortage of BS health tips floating around — low protein, low fat, eat 6 small meals a day, whatever. Most of that advice isn’t tailored to you. It’s designed to sell products, not improve your health. Ignore the noise. Focus on protein, strength, and longevity — the results will speak for themselves.
And hey, if you’re feeling stuck or don’t know where to start, shoot us a message. We’ve got you covered. Now go eat your protein and start taking care of your body.
.png)
.png)
